Meta Ads — StarForges
Paid Advertising
Paid Advertising

Meta Ads That Reach the Right People at the Right Time.

Facebook and Instagram advertising built around audience behavior, not guesswork. We combine creative strategy with precise technical setup to drive results across awareness, lead generation, and direct sales.

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Meta Ads
Facebook and Instagram advertising built around audience behavior, not guesswork. We combine creative strategy...
3.8x
Avg ROAS on Meta
68%
CVR lift with retargeting
What's Included

Everything Handled
End to End

Every engagement includes full setup, ongoing management, regular reporting, and direct access to the specialist running your account.

  • Audience research, segmentation, and persona mapping
  • Ad creative strategy for each funnel stage
  • Campaign structure and budget allocation
  • A/B testing on audiences, creatives, and placements
  • Retargeting funnel setup for warm and hot audiences
  • Meta Pixel and server-side event tracking setup
  • Lookalike audience building from best customer data
  • Weekly performance reports and scaling recommendations
Engagement Timeline
✓
Discovery Call
Goals, setup, constraints mapped
✓
Strategy and Setup
Custom plan built, systems configured
3
Launch — Day 5
Live within 5 business days
4
Weekly Optimization
Reports, changes, scaling decisions
Why It Works

Three Audiences. Three Messages.
One Profitable System.

Treating all Facebook audiences the same is the most common Meta Ads mistake. We build a three-lane funnel where cold, warm, and hot audiences each receive creative matched to exactly where they are in their buying decision.

View Real Client Results PDF Real account data — no projections
🎯 Cold Audience
Interest and Lookalike TargetingReach new people who match your best customers based on demographics, interests, and behavioral signals.
Awareness CreativeShort-form video and UGC-style content designed to stop the scroll and introduce the brand — not sell immediately.
100%of audience here
🔥 Warm Audience
Video Viewers and EngagersPeople who have already seen your content or interacted with your page — they know the brand, now we show them the offer.
Benefit-Led CreativeDirect comparison and proof-point ads with reviews tailored to move people from consideration to intent.
~28%of cold audience
💰 Hot Retargeting
Website Visitors and ATCPeople who visited your site, added to cart, or started checkout — highest intent, shortest path to conversion.
Urgency and Offer CreativeDirect response ads with scarcity signals and frictionless CTAs to close decisions already started.
3.8xavg ROAS here
📡
+38%
Data accuracy with server-side tracking
🧪
A/B
Systematic creative testing every sprint
🔄
3 wks
Creative refresh cycle to prevent fatigue
📊
Weekly
Revenue-tied reporting on every campaign
Our Process

How We Deliver Results

01
Audience Research
Ideal customer mapped across demographics, interests, and behaviors.
Persona MappingInterestBehavioral
02
Creative Strategy
Briefs for each funnel stage with specific angles per audience.
UGCStaticVideo
03
Launch and Test
Campaigns across cold, warm, and retargeting. Variables tested systematically.
A/B TestingCBOSplit
04
Optimize and Scale
Winners get more budget. Lookalikes built from converters.
ScalingLookalikesBudget
Proven Results

Numbers From
Real Accounts

3.8x
Avg ROAS across Meta campaigns
vs 1.9x before onboarding
68%
CVR improvement with retargeting
Across lead gen and e-commerce
2.4x
Avg CPL improvement in 60 days
Through audience and creative work
Case Study

A Real Client. Real Results.

B2C — Online Education
Reducing Cost Per Lead on Facebook
$18
CPL down from $62
The Challenge
Education brand paying $62 per lead with poor enrolment rates. Single creative across all audiences caused high CPMs.
The Solution
Three-stage funnel: video for cold, direct response for warm, urgency messaging for website visitors.
Key Results
  • CPL from $62 to $18 in 45 days
  • Lead-to-enrolment 4% to 11%
  • ROAS reached 4.1x
RetargetingVideo FunnelLead GenCPL
FAQ

Common
Questions

More questions? Email admin@starforges.com

Start a Conversation
How much ad spend?
$1,000/month minimum for lead gen. $2,000+ for e-commerce.
Do we provide creatives?
We handle creative strategy and direction. We work with your production assets.
How does server-side tracking help?
Conversions API sends events unaffected by browser restrictions, improving attribution accuracy.
How long before results?
Stable improved baseline by weeks four to six.
What platforms?
Facebook, Instagram, Messenger, and Meta Audience Network.
Related Services

Works Best When Combined With

Google Ads
TikTok Ads
Landing Pages