WordPress Development — StarForges
Web Development
Web Development

WordPress Built for Speed, SEO, and Conversions.

Custom WordPress websites built from scratch with no bloated page builders and no generic templates. Every site is architected for Core Web Vitals performance, search engine visibility, and conversion-focused user experience from the first line of code.

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WordPress Development
Custom WordPress websites built from scratch with no bloated page builders and no generic templates. Every sit...
1.7s
Avg page load time
91
Avg PageSpeed score
What's Included

Everything Handled
End to End

Every engagement includes full setup, ongoing management, regular reporting, and direct access to the specialist running your account.

  • Custom WordPress theme development — no page builders
  • WooCommerce store setup and configuration
  • Core Web Vitals optimization targeting sub-2-second loads
  • On-page SEO with schema markup and structured data
  • Custom post types, taxonomies, and content architecture
  • Third-party API and plugin integrations
  • Hosting configuration and server-level optimization guidance
  • Post-launch support and optional ongoing maintenance
Engagement Timeline
✓
Discovery Call
Goals, setup, constraints mapped
✓
Strategy and Setup
Custom plan built, systems configured
3
Launch — Day 5
Live within 5 business days
4
Weekly Optimization
Reports, changes, scaling decisions
Why It Works

A Fast Site Ranks Higher
and Converts Better.

Google uses Core Web Vitals as a direct ranking factor. Our custom-built sites consistently score 90+ on PageSpeed — compared to 28 to 45 for typical page-builder sites. The difference is visible in both traffic and enquiry volume.

View Real Client Results PDF Real account data — no projections
Core Web Vitals — Our Builds vs Page Builders
91
Performance
Our builds
32
Performance
Page builders
1.7s load
Load Time
Our builds
4.8s load
Load Time
Page builders
Monthly enquiries
5/mo25+/mo ↑
Google PageSpeed score
2891 ↑
Organic impressions (90 days)
Baseline+40% ↑
No Page Builder Overhead
Page builders load hundreds of kilobytes of CSS and JavaScript on every page regardless of whether it is used. Custom PHP themes load only what is needed — dramatically reducing page weight.
Schema Markup and SEO Built In
Structured data, semantic HTML, clean URL structures, and internal linking architecture built into the theme — not bolted on with conflicting plugins added after the fact.
Minimal Plugin Footprint
Every plugin is a potential security vulnerability and performance cost. We build core functionality into the theme and use plugins only where genuinely necessary — typically fewer than five.
CMS Your Team Will Actually Use
We structure the admin so non-technical team members can update every content area without touching code. Fully documented and trained before handover.
Our Process

How We Deliver Results

01
Requirements and Architecture
Content structure, user journeys, and technical requirements defined before writing any code.
Info ArchitectureUser JourneysTech Spec
02
Design and Prototype
Conversion-focused page designs with key pages prototyped before development begins.
UI DesignWireframingResponsive
03
Development
Custom PHP and JavaScript, no page builder dependencies, performance built in from the start.
Custom PHPGutenbergPerformance
04
SEO and Launch
Schema markup, internal linking, sitemap, Core Web Vitals validation, cross-device testing.
On-Page SEOSchemaCWV
Proven Results

Numbers From
Real Accounts

1.7s
Avg load time on custom builds
vs 4-5s with page builders
68%
Avg CVR uplift vs previous site
Across lead gen and e-commerce
91
Avg PageSpeed score
vs 28-45 for page builder sites
Case Study

A Real Client. Real Results.

B2B — Consulting Firm
A Website That Could Not Be Found or Convert
5x
Monthly enquiries in 60 days
The Challenge
A consulting firm had a WordPress site scoring 28 on PageSpeed with no structured data and fewer than 5 monthly enquiries despite decent organic traffic.
The Solution
Custom theme rebuilt, HTTP requests cut by 70%, structured data added for service pages, contact flow redesigned with fewer steps, social proof added throughout.
Key Results
  • Monthly enquiries up 5x within 60 days
  • PageSpeed score from 28 to 91
  • Organic impressions up 40% in 90 days
Custom ThemePageSpeedSchema MarkupCRO
FAQ

Common
Questions

More questions? Email admin@starforges.com

Start a Conversation
Why avoid page builders?
Page builders load hundreds of kilobytes of CSS and JavaScript on every page regardless of what is used. Custom themes load faster, score higher on Core Web Vitals, and are easier to maintain.
Can we update content ourselves?
Yes. We structure the CMS so your team can update every content area without code. We provide training and document every editable element before handover.
Do you build e-commerce on WordPress?
Yes, using WooCommerce. For larger operations we may recommend Shopify depending on requirements — we advise honestly.
What hosting do you recommend?
Managed WordPress hosting with server-level caching and CDN. We configure the environment for optimal performance.
Do you provide ongoing maintenance?
Yes — monthly retainers covering plugin updates, security monitoring, performance checks, and minor content updates.
Related Services

Works Best When Combined With

Shopify Development
Landing Pages
Google Ads